I posted about the new Starbucks logo back in January and for those who have been waiting at the edge of their seat, it is finally here! I wasn’t really keen on the idea at first, but from looking at these pics my friend took for me, I actually don’t mind it! Looks like they changed up the sleeve as well to reflect the new logo.
I’m not sure if I really like this, but Starbucks has redesigned their logo to mark their 40th anniversary. They are steering away from the company name and going with just the mermaid image. I don’t really have a problem with that part, seeing that the Starbucks brand is known well enough now that they can get away with just the mermaid. However, I’m not so sure about that mustard sea grass green they chose. I think it would’ve looked a lot more sophisticated and nostalgic if they used the rich dark brown. Or if they were going to stick to the green, use a darker green. What do you think? Look for the new logo in stores this coming March! via The Daily What