And… of course, we’re in the middle of Spring and I’m just now posting the Winter issue! But hey, better late than never right? I really loved how the home features and guides turned out. If you like what you see, check out shelleylai.com to see more of my work!
Breckenridge and Winter Park Come Together
As we all know, last year was just all over the place, so I held off on posting. Right before the pandemic, we published a dual sided issue featuring Breckenridge and Winter Park magazines. Here are a few layouts from it.
Fort Collins Winter 2018-19 Issue
I had a lot of fun with the home feature this issue, and really love how the cover turned out! Here’s a few layouts but you can always go here to see the whole issue online!
Colorado Gift Gear Guide!
I just finished the Winter 2018-19 issue of Breckenridge Magazine. Still having trouble deciding what to give someone who’s an adventurer? Check out the latest issue for some Coloradian gift ideas! Merry Christmas Everyone!
Saving room for dessert?
Then you’ll need to check out Ginger and Baker in Fort Collins. I got to work with amazing photographer Julia Vandenoever to shoot the cover and food feature for the Fall issue of Fort Collins Magazine and love how it turned out!
Reasons to love North Colorado!
Check out the latest Spring and Summer issues of Fort Collins Magazine.
This was the first time Fort Collins magazine did something super abstract for their cover. The Spring cover has at least five different images in it with a typography treatment on top of it. To give it a fun spring-like feel, I went for warm bright colors; but at the same time, kept some earthy-tones to reflect the brewery theme. I’m glad they went for it because I think it looks pretty neat!
The home feature is probably my favorite layout. Not only did the photographer do an awesome job capturing the mood and essence of the story, but the article itself wasn’t the typical happily ever after story — which makes it an interesting read. This gave me the challenge of having to creatively reflect thatUsing the bold san serif font shows the seriousness of the topic, and giving it an opacity treatment is a metaphor of how the couple’s lives in the house is in the past. In the end, I’m really please with how it turned out.
Summer in Breckenridge!
This issue was a lot of fun to work on. Tiny homes, summer summit life hacks, delicious food — make sure you pick up a copy if you’re in the area or check out breckmag.com!
Latest Ft. Collins Magazine Designs
I can’t believe it’s been a year since my last post! Here’s my latest work for Ft. Collins Magazine. If you ever visit, be sure to grab a copy when you’re there or visit here to find out where to shop, eat and play!
Taking on Breckenridge Magazine
It’s been a year since I started working on Breckenridge Magazine, so yea… I think it’s about time to post some work from it. The major design change made is the cover. I’ve given it a more updated look. With some creative freedom, I also had some fun with the features. Here’s a few samples. To see more, please visit http://breckmag.com. And don’t forget to pick up a copy if you’re ever in the area!
Asian Film Festival of Dallas Gets a New Look!
This year, I was given the opportunity to design the marketing materials for the Asian Film Festival of Dallas (AFFD). They were open to a complete redesign and gave me creative freedom – what designer doesn’t love that? It was a demanding schedule, but I was up for the challenge!
The first thing I did was update the logo, giving it a clean, contemporary look. I chose new fonts, along with a new color palette (primary: black, white, grey; secondary: red, gold). These styles were then extended to the website and promotional videos for AFFD.
With all the changes and updates approved, I started on the festival program. This, too, received a healthy redesign: from the cover, front of book pages and ad placement, to special section pages, program schedule and film reviews. Response to the new cover layout was overwhelming, but I was even more pleased with AFFD‘s reaction to the new layout of the film reviews and program as a whole. I wanted the reviews to be easy to read, and eye-catching at the same time. With this in mind, compelling movie stills were placed at the top of the page to grab the reader’s attention. Since there was a lot of info for each film, it made sense to lay it all out in a grid-like format. This made it easier to read. Another thing I added was the special premier labels to let festival goers locate premiere films more easily. Once I redesigned the festival program, I then updated the look of AFFD’s VIP badges, flyer, poster, vouchers, ballots, Facebook profile images, and T-shirts.
Fortunately, I was able to attend the festival this year to see all the new marketing materials in person and, finally, to meet the new people I’d been working with. All in all, I think everything was well-received and came out nicely.
If you “love subtitles” like I do, the Asian Film Festival of Dallas (AFFD) runs through July 21st, so it’s still not too late to check it out!