And… of course, we’re in the middle of Spring and I’m just now posting the Winter issue! But hey, better late than never right? I really loved how the home features and guides turned out. If you like what you see, check out shelleylai.com to see more of my work!
I had a lot of fun with the home feature this issue, and really love how the cover turned out! Here’s a few layouts but you can always go here to see the whole issue online!
I just finished the Winter 2018-19 issue of Breckenridge Magazine. Still having trouble deciding what to give someone who’s an adventurer? Check out the latest issue for some Coloradian gift ideas! Merry Christmas Everyone!
Check out the latest Spring and Summer issues of Fort Collins Magazine.
This was the first time Fort Collins magazine did something super abstract for their cover. The Spring cover has at least five different images in it with a typography treatment on top of it. To give it a fun spring-like feel, I went for warm bright colors; but at the same time, kept some earthy-tones to reflect the brewery theme. I’m glad they went for it because I think it looks pretty neat!
The home feature is probably my favorite layout. Not only did the photographer do an awesome job capturing the mood and essence of the story, but the article itself wasn’t the typical happily ever after story — which makes it an interesting read. This gave me the challenge of having to creatively reflect thatUsing the bold san serif font shows the seriousness of the topic, and giving it an opacity treatment is a metaphor of how the couple’s lives in the house is in the past. In the end, I’m really please with how it turned out.
It’s been a year since I started working on Breckenridge Magazine, so yea… I think it’s about time to post some work from it. The major design change made is the cover. I’ve given it a more updated look. With some creative freedom, I also had some fun with the features. Here’s a few samples. To see more, please visit http://breckmag.com. And don’t forget to pick up a copy if you’re ever in the area!
This year, I was given the opportunity to design the marketing materials for the Asian Film Festival of Dallas (AFFD). They were open to a complete redesign and gave me creative freedom – what designer doesn’t love that? It was a demanding schedule, but I was up for the challenge!
The first thing I did was update the logo, giving it a clean, contemporary look. I chose new fonts, along with a new color palette (primary: black, white, grey; secondary: red, gold). These styles were then extended to the website and promotional videos for AFFD.
With all the changes and updates approved, I started on the festival program. This, too, received a healthy redesign: from the cover, front of book pages and ad placement, to special section pages, program schedule and film reviews. Response to the new cover layout was overwhelming, but I was even more pleased with AFFD‘s reaction to the new layout of the film reviews and program as a whole. I wanted the reviews to be easy to read, and eye-catching at the same time. With this in mind, compelling movie stills were placed at the top of the page to grab the reader’s attention. Since there was a lot of info for each film, it made sense to lay it all out in a grid-like format. This made it easier to read. Another thing I added was the special premier labels to let festival goers locate premiere films more easily. Once I redesigned the festival program, I then updated the look of AFFD’s VIP badges, flyer, poster, vouchers, ballots, Facebook profile images, and T-shirts.
Fortunately, I was able to attend the festival this year to see all the new marketing materials in person and, finally, to meet the new people I’d been working with. All in all, I think everything was well-received and came out nicely.
If you “love subtitles” like I do, the Asian Film Festival of Dallas (AFFD) runs through July 21st, so it’s still not too late to check it out!
Here’s a recent project I did for Austin Opera. They wanted an elegant invitation designed, along with a reply card, benefits insert, and envelopes. I’m really pleased with how they turned out. Originally, a small floral mask icon was placed above the return address on the envelope. However, to keep the printing cost down, we decided to leave it off. I think it still came out looking great keeping it nice and simple!